Your tech partner in the metaverse

Under Reality is a strategic agency guiding brands in crypto, NFTs, blockchain and the Metaverse.

Strategy

We help your brand with a solid strategy to take the first steps in the metaverse.

Development

Under Reality is the development authority for web 3.0. We create and design blockchain platforms with cutting-edge experiences.

Creative

We create immersive experiences for brands by combining creative designs and the newest blockchain technologies.

Join the evolution - decentralised internet and the virtual Metaverse economy.

NFT (non fungible token)
We create, design and produce NFT projects. By connecting creators, communities, influencers and brands by unique NFT experiences. Join the NFT hype and grow together.
Crypto currency
Create your own crypto coin with Under Reality. We help with a suitable blockchain platform, consensus mechanism, blockchain architecture, development, audit and even minting.
VR & AR
We build premium virtual worlds and AR applications based on 3D models, like a VR store for fashion brands or AR  in eCommerce. Whatever it is – we are ready to help you move forward.
Blockchain gaming
We design and develop blockchain games. Start your own blockchain game based with the use of cryptocurrency or NFTs which players can buy, sell, or trade with other players.
Virtual avatars / influencers
Designing and developing virtual influencers and high-end digital assets. In close collaboration with brands, stakeholders and corporations we define the your metaverse strategy.
Web 3.0 platform
Under Reality has full knowledge of the blockchain landscape, helps brands to find the most innovative blockchain solutions. Creating a high-end web 3.0 platform.
Smart contract
Smart contracts are a tokenised agreement between two or more parties, based on blockchain technology. We deliver full-stack blockchain development services.
Fintech
Decentralised Finance (DeFi) is a financial system based on blockchain technology. Transferring various financial services from the traditional fiat economy into digital (financial) assets.
Cybersecurity
Fully adaptive and secure website development is crucial in both the web 3.0 and the blockchain space. Our developers deliver compliance techniques with modern development standards.

Frequently Asked Questions

1. What is the metaverse?

The metaverse is an online, virtual, and three-dimensional world. This world is created in order to run synchronously next to the day-to-day life. Users can choose either to be represented by a digital avatar or attend anonymously. Creating a sense of spatial awareness and human interaction. It's a new phase of the internet, just like social media was before the regular internet. This 'metaverse world' appears to be the single biggest hit since the internet finally broke through.

People are now already meeting up in the metaverse, which for example, helps with social capabilities and connections. This is includes: getting to know each other, learn new skills, build relationships, provide products and services, collaborate, relax, play games, shop and consume products. The metaverse also offers endless possibilities to be creative by building, creating and participating in a virtual economy. The most interesting part is that users can develop their activities cross-platform, meaning they can replicate earlier structures and builds. Also highly interesting to know: the metaverse is still in development and definitely not near the maturity phase.

2. What are the uses of metaverse?

2.1 Advanced blockchain use cases
Blockchain or decentralized technology is essential for the mass adoption of the Metaverse across several highly relevant industries. Blockchain is the primary technology that empowers cryptocurrencies such as Bitcoin, Ether, Dogecoin, etc. However, the Blockchain technology does much more than just complimenting and maintaining cryptos. It can function as a distributed ledger for recording peer-to-peer transactions and supports the creation of digital assets, which are called non-fungible tokens (NFTs) or dApps. Within the Metaverse, companies can design more exciting and realistic NFT marketplaces where users can interact with other users, look at desired NFTs, and thus make a stronger buying decision. Since the Metaverse offers a shared realm (or virtual space), it is a strongly used for (blockchain) games. Within these games players can acquire in-game collectibles, and therefore, further trade them to other participants. Simply put, blockchain uses Metaverse to develop these next-gen online games.

2.2 Virtual work and learning spaces
The covid-19 pandemic has compelled worldwide businesses to adopt digital manners of communication. Due to this, video conferencing platforms have become increasingly important for (remote) work, online classes, or other day-to-day working arrangements. That being said, these platforms fail to provide a compelling and engaging experience, as interaction is limited to real-time audio and video. The Metaverse provides users with a highly engaging experience in order to address this limitation. This can be done through its graphically rich, virtual environment in combination with 3D avatars / immersive meetings. Instead of seeing these participants on a computer screen - and communicating through microphones - the Metaverse allows us to navigate through an environment with life-like avatars.

2.3 Virtual businesses and markets
Technology tends to create new opportunities for businesses, helping them promote their services and offerings effectively. With the increasing implementation of the Metaverse, enterprises are coming empowered with a two-dimensional surface of e-commerce. To elaborate, here they are able to adopt life-like virtualised spaces for a 360 experience. Therefore, e-commerce business owners are able to interact with merchants in a virtual space. Which could ultimately help them to perform with trading formalities such as products inspection, finalizing a deal, negotiation, etc. Additionally, a stronger impact can be created around their end-customers by using interactive and highly realistic marketing content. Simply put, the Metaverse complements in forms of creation, ownership, trading of digital assets, and tokenized versions of real-world assets.

2.4 Expansion of social media platforms
Mark Zuckerberg and the innovative minds behind Meta, truly understand that technology can do much more than just connecting people through social media. Their idea of embracing the Metaverse is to introduce a three-dimensional space which is not limited to people just watching on computers (or mobile screens) and listening to unfamiliar voices. Combining virtual reality and augmented reality enables a realistic digital experience, which goes beyond the present social media abilities.

3. What is the difference between VR and AR?

What exactly is the difference between VR and AR? In Virtual Reality 'normal vision' is completely replaced or altered by a virtual world. This is almost always done through special VR goggles or glasses. Within this altered reality or 3D world, customers can experience a product tailor-made for them. This creates a far greater empathy and demonstration then would be possible within the current traditional means. After all, in a virtual environment there will never be a shortage of space, and therefore, the possibilities are endless.

In contradiction to that we have AR or Augmented Reality. Augmented reality is less dependent on (expensive) VR glasses and therefore much more accessible for the greater public. Currently, AR is mainly experienced through our smartphone cameras and screens. However, we expect the future to adopt this technology in wearables and 'smart' glasses.

As the term itself indicates, something is added to the existing reality. Ranging from simple data visualisation - as an extra layer on what our eyes are able to see - up to animated and interactive elements/features.

The Metaverse is interesting for many companies and creators: using it as an extra market to sell products and even advertise. The use for some of the occassions below (for example):

1. From virtual stores, virtual real estate up to in-game accessories. People tend to pay a ridiculous amount money for these digital assets.  
2. The emotional value of digital assets increases as society is spending a greater time online.
3. From the ground up, you may create fully immersive 3D virtual worlds, spaces, venues, and specific places.
4. The line between digital and physical experiences are getting blurrier, resulting in new types of entertainment and virtual reality experiences.
5. Creating a virtual store or exhibition if people can't physically visit / attend.

5. What is a NFT?

A 'NFT' or Non-Fungible Token is a a non-exchangeable, irreplaceable digital certificate of ownership based on blockchain technology. You can digitally create this certificate and link it to a digital object (such as an image). After creating it (minting), it will be registered in a blockchain (a public database). This registration is also linked to a secured 'wallet' or digital crypto wallet. Because you have a (digital) key in this wallet - which belongs to that specific NFT - you can prove that the NFT is your property. The rest of the world can also see that you are the owner of this digital asset, while the registration of your NFT is in a blockchain (which is always public and decentralized). Although, everyone can see this, no one would be able to change this registration.

In short: A NFT is a certificate that contains a unique ID, a link to a digital object, plus a signature of the maker. It is your own and foremost unique proof of authenticity / provenance. Simply put, you are sure that you own the NFT and never someone else.

6. What is cryptocurrency?

The definition is the following: "Cryptocurrencies are located on a large network of computers that constantly perform (cryptographic) calculations". To simplify, it is a new digital currency based on the blockchain and the next big revolution since dropping the gold standard.

The main goal is (of course), ensuring that the currency is immutably and securely stored within the blockchain. Meaning that the currency cannot be counterfeited or broken. Every currency or 'coin' in the network has a password, which is only accessible for the owner and gives al the necessary rights. With this password, the owner uses their currency units to pay, transfer, or redeem. Paying with cryptocurrency is a lot like sending an email containing a password.

The recipient can access the cryptocurrency with that password. Like euros, cryptocurrency can be divided into smaller units like cents, up to 8 decimal places. The modern technology is supporting the network of computers with the help complex calculations processed through the blockchain.

7. What is web 3.0? 

To simply elaborate on this definition, Web 3.0 is the gradual replacement of the various functions of today's Internet. The processing will be (mainly) conducted through decentralized manners of the web. This includes file storage, databases, web servers, computing power, web browsers and much more. These will probably all be replaced by much newer (and much more powerful) decentralized servers, which are called 'the Blockchain'. The blockchain consists of a network of millions up to billiions of different devices (called nodes) that are connected to each other.

Together, they ensure that all data stored on the blockchain is accurate and kept secure. In fact, when someone makes a transaction on the blockchain, the data in the blockchain's database is simply changed and logged by the following ledger. Therefore, the blockchain actually secures safety just as the friendly neighbour dropping by every weekend.

After all, a blockchain is simply a database where basically everything can be stored. Actually, every node has a digital copy of this database. In this way they can all check whether their copy is still correct and manipulation is (almost) impossible. Should a node have a wrong copy - because someone tried to manipulate the database on this node for example - the rest of the blockchain's network will notice. After all, their copy is different from that of the faulty node. Since they are with a larger group of these so called node's, their copy will be considered as valid.